Author Archives: admin
Our Staff
Our international team of consultants brings unique insights from a wide variety of academic, business, and geographic backgrounds. Besides business and economic graduates with past careers in management consulting, we have astrophysicists, engineers, language and philosophy graduates with backgrounds in … Continue reading
Our History
The McKenna Group was founded in 1970, by well known Silicon Valley marketing strategist and visionary Regis McKenna. Since then, our consultants have had an incredible influence on technology, and each wave of the technology revolution. We helped Intel launch … Continue reading
Who We do it for
Today the focus of business creation is on e-business and on new-economy ventures. Our primary focus in these both areas is on companies developing the infrastructure and core services that will facilitate new business activities in the new economy. Our … Continue reading
How we do
The McKenna Group creates strategies for its clients in information and communications technologies. Its strategies are designed to create significant leadership and subsequent revenue growth for its clients. This is achieved by defining the future (technologies create new opportunities), developing … Continue reading
What we do
The McKenna Group creates markets, businesses, and ventures. Our unique focus is to help clients dominate profitable markets by leveraging new technologies and creating innovative business models. We have built a reputation assisting technology-infused companies, both established firms and cutting-edge start-ups, … Continue reading
Partner
Key ResponsibilitiesPartners are responsible for business development, intellectual capital development, performance management, internal processes and overall management of career development. Partners oversee all projects, proposals and client relationships. Almost all Partners carry a sales quota and are measured on the … Continue reading
Principal
Key ResponsibilitiesPrincipals are responsible for assisting the engagement partner in the sales process, managing and developing client relationships, and managing all project assignments: Project definition, budget and project deliverables, general hypothesis generation, framing of research requirements, interview guide development, market … Continue reading
Senior Consultant
Key ResponsibilitiesSenior Consultants are responsible for managing and supporting work streams and supporting the engagement manager in virtually every aspect of a project: Project definition, general hypothesis generation, framing of research requirements, interview guide development, market sizing, data gathering, synthesis … Continue reading
Summer Intern Program
The McKenna Group Summer Internship OpportunitiesThe McKenna Group hires several interns each season. Our internship program is designed for students pursuing a graduate degree- our interns are often MBA candidates between their first and second years of study. Our internships … Continue reading
Consultant
Key ResponsibilitiesConsultants are responsible for significant tasks within major project modules. Consultants support the engagement team in many key phases of a project: hypothesis generation, data gathering, distilling information, analysis and implications. They generally work under the direct guidance of … Continue reading