Publications

  • Working Life Consultancy Follows Talent Home, 
    The Globe and Mail
    , March 9, 2001
  • A Unique Time and Place, STS Nexus, SCU, February, 2001
  • The Choice to Shape the Future, SiliconIndia, February, 2001
  • 100 for 2001: Opinion Formers, Infoconomy.com, January 4, 2001
  • Customer Satisfaction Secrets, Bottom Line Business, November, 2000
  • The End of Marketing, A Regis Interview, Business 2.0, November 14, 2000
  • Working Life Consultancy Follows Talent Home, 
    The Globe and Mail
    , March 9, 2001
  • 100 for 2001: Opinion Formers, Infoconomy.com, January 4, 2001
  • The End of Marketing, A Regis McKenna Interview,
    Business 2.0, November 14, 2000
  • E-tailers Switch to B2B to Keep Investor Interest, CNET, October 13, 2000
  • Rise of the Techno-Marketer, Computerworld, September 11, 2000
  • Putting It All Together, Sunday Times – London, May 14, 2000
  • When Marketing Disappears, A Regis McKenna Interview,
    Gartner Group Business Technology Journal, Millennium Edition, 1999



Regis McKenna

  • Real Time, Harvard, 1997
  • Relationship Marketing, Addison Wesley, 1991
  • Who’s Afraid of Big Blue?, Addison Wesley, 1989
  • The Regis Touch, Addison Wesley, 1985

Hiroshi Menjo

  • Survival of the Smartest, Diamond Publishing, April 2000
  • Cisco – Hyper Growth Strategy in the e-Economy, Diamond Publishing, July 1999
  • Venturing Infrastructure, Diamond Publishing, February 1999
  • Real Time (Translation of book by Regis McKenna ), Diamond Publishing, July 1998
  • Hewlett Packard – A Company of 100,000 Entrepreneurs, Diamond Publishing, December 1995

Philipp A. Gerbert

  • The Age of E-Tail, Capstone, 2000
    Buy This Book at Amazon.com


Regis McKenna

  • A Unique Time and Place, STS Nexus, Santa Clara University, February, 2001
  • The Choice to Shape the Future, SiliconIndia, February, 2001
  • Customer Satisfaction Secrets, Bottom Line Business, November, 2000
  • Real-Time Marketing, Diamond Harvard Business, February-March, 1996
  • Real Time Marketing, Harvard Business Review, July-August 1995
  • Stalking the Information Society, Upside, January 1995
  • Marketing Is Everything, Harvard Business Review, January-February 1991
  • Marketing in an Age of Diversity, Harvard Business Review, September-October 1988

Hiroshi Menjo

  • Price Determination Based on Whole Products, Diamond Harvard Business, July 1995
  • Real-Time Benchmarking, Diamond Harvard Business, March 1995

Pam Kline

  • Market-Driven Information Drives Market Acceleration, Technology Marketing Insights, September 1994

Philipp A. Gerbert

  • Kolumne: Nur Peitsche und kein Zuckerbrot – Das Phänomen Napster und Kopierschutz im Internetzeitalter, Handelsblatt.com, August 1, 2000
  • How to Make Money on the Web – The New Convergence, Highlights from the Digital Marketplace, Issue 3
  • Capturing the Value in Broadband Services, Highlights from the Digital Marketplace, Issue 2
  • Music – The Prototype for the Digital Economy, Highlights from the Digital Marketplace, Issue 1

John Calhoun

  • CRM: Driving Loyalty by Managing the Total Customer Experience, 2000
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