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IBM Case Study
“The Net is working wonders for IBM’s aging loss-making divisions as well. According to Credit Suisse First Boston analyst Amit Chopra, IBM has so much steam that the company could keep gathering momentum well into the year 2000. The story behind IBM is the strong growth of e-business, according to Chopra who reiterated a buy on the stock, and has a 12-month price target of $230 a share. After rising $4 a share on Wednesday, IBM is now trading at $225 1/2.”
  — Forbes.com

RightPoint Case Study
“Wall Street approved of the marriage. News of the deal shot E.piphany’s stock up more than $45, placing the value of the merger at $550 million.” 
  — The Industry Standard, November 17, 1999

USAir Case Study
“Simple and gimmick-free, this web site is everything a traveler could want  from an airline,” said Rance Piatt, eMarketer’s eList Editor. “It lets you do what you need to without making you sign up for anything and without making you navigate through half the site.”
  — usairways.com

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